Your Privacy Is Our Responsibility
This policy clearly explains how your personal information is collected, used, and kept secure on the lf77 platform.
This privacy policy ("Policy") applies to all services on the lf77 platform. Please read this policy carefully. Continued use of our services means you have agreed to this policy.
lf77 is a safe, transparent, and reliable gaming platform for players in Bangladesh. We believe that protecting your personal information is a fundamental right. The purpose of this policy is to clearly inform you about what information lf77 collects, why it collects it, how it is used, and what rights you have over your data.
This policy applies only to lf77's own services. We are not responsible for the privacy policies of third-party websites or services.
What Information We Collect
During the registration and service use process on the lf77 platform, we collect various types of information. This information can broadly be divided into two categories — information you provide directly, and information collected automatically through your use of the platform.
1.1 Information You Provide
You provide the following information to us directly:
- Full name and date of birth
- Email address and mobile number
- Account username and password (stored in encrypted form)
- National ID card or other government-issued document details for identity verification
- Financial transaction details — such as your bKash, Nagad, Rocket, or Upay account number
- Messages and communication details you send to customer support
1.2 Automatically Collected Information
When you use the lf77 platform, the following information may be collected automatically:
- IP address and device identifier information
- Browser type, version, and operating system
- Session duration and navigation patterns on the platform
- Gaming activity and transaction history
- Data collected through cookies and similar tracking technologies
How Your Information Is Used
lf77 uses the information it collects only for defined and legitimate purposes. We never use your information for unnecessary or unrelated purposes.
2.1 Service Delivery and Operations
- Creating accounts and ensuring secure login
- Processing financial transactions — deposits and withdrawals
- Activating the welcome bonus and other promotional offers
- Providing customer support and resolving issues
- Managing the VIP program and issuing cashback
2.2 Security and Compliance
- Detecting and preventing fraudulent activity
- Verifying age — lf77 is for users aged 21 and above only
- Enforcing responsible gaming policies
- Complying with anti-money laundering regulations
2.3 Service Improvement
- Analyzing user experience and improving the platform
- Identifying and resolving technical issues
- Planning the addition of new features and games
2.4 Communications
- Sending important account updates and security notifications
- Informing you about promotional messages and offers if you have given your consent
Sharing Information with Third Parties
lf77 does not sell, rent, or transfer your personal information to third parties for advertising purposes. However, information may be shared in the following limited circumstances:
3.1 Service Provider Partners
Only the information required for their specific tasks is shared with technology partners who support the operation of our platform — such as payment processors, game software providers (Pragmatic Play, Spribe, JILI, PG Soft, etc.), and cloud infrastructure providers. These partners are required to comply with our privacy standards.
3.2 Legal Obligations
We may disclose information if we are legally required to do so as part of a court order, regulatory authority directive, or legal process. In such cases, we will always provide only the minimum information necessary.
3.3 Business Transfers
In the event of a transfer of lf77's business operations or assets, user information may be included as part of the related assets. In such a situation, we will notify you in advance.
3.4 With Your Consent
For any purpose other than those listed above, we will obtain your explicit consent before sharing your information.
Cookies and Tracking Technologies
lf77 uses cookies and similar technologies as a normal part of platform operation. Cookies are small data files stored on your device that help improve your experience using our services.
4.1 Types of Cookies We Use
- Essential Cookies: Essential for the basic functionality of the platform — such as maintaining login sessions and ensuring security.
- Functional Cookies: Used to remember your preferences and settings.
- Analytical Cookies: Used to understand platform usage statistics, which helps us improve our service quality.
4.2 Cookie Control
You can decide whether to accept or reject cookies through your browser settings. However, disabling essential cookies may prevent some features of the platform from working properly.
Data Security Measures
The security of your information is our top priority at lf77. We apply industry-standard technical and organizational security measures.
5.1 Technical Security
- The connection between your browser and our servers is secured through SSL (Secure Sockets Layer) encryption
- Passwords are stored using one-way encryption (hashing) — no one can read them directly
- Payment information is stored in encrypted form and processed in a monitored environment
- Regular security audits and vulnerability assessments are conducted
5.2 Organizational Security
- Only authorized staff can access your information for specific, required purposes
- All staff are bound by confidentiality agreements
- Regular training on data protection is conducted
While we make every effort to ensure the highest level of security, some degree of risk always exists when transmitting data over the internet. If you notice any suspicious activity, please notify our support team immediately.
Data Retention Period
lf77 retains your information only for as long as it is needed. We consider the following factors when determining the retention period:
- Ongoing need to provide the service
- Legal or regulatory obligations — for example, records of financial transactions may be required to be retained for a set period
- Fraud prevention and security-related requirements
- Potential need for dispute resolution
If you request to close your account, we will delete or anonymize any unnecessary information as quickly as possible, though information that is legally required to be kept will be retained for the designated period.
Your Rights Regarding Your Information
lf77 respects your control over your personal information. You have the following rights:
7.1 Right of Access
You have the right to know what information we hold about you. You may request a copy of your information from us.
7.2 Right to Rectification
If any information we hold about you is incomplete or incorrect, you may request that it be corrected.
7.3 Right to Erasure
In certain circumstances, you may request that your personal information be deleted. However, information that is legally required to be kept may not be deleted.
7.4 Right to Object to Processing
You may object at any time to the use of your information for marketing communications and request that such communications be stopped.
7.5 How to Exercise Your Rights
To exercise any of the above rights, please contact our support team. We will process your request within a reasonable timeframe. We may need to ask for certain information to verify your identity.
Protection of Minors
lf77 is strictly not intended for anyone under the age of 21. We do not knowingly collect any personal information from minors.
An age verification process is followed at the time of registration. If we find evidence that a minor has created an account, we will immediately close that account and delete the associated information.
If you believe a minor is using our platform, please notify our customer support team.
Changes to the Privacy Policy
lf77 may update this privacy policy from time to time. If any significant changes are made to the policy, we will notify you via a notice on the platform or by email.
After each update, the "Last Updated" date at the top of the page will change. We recommend that you review this policy regularly.
If you continue to use lf77 after a revised policy is published, you will be considered to have accepted the updated policy.
Privacy-Related Contact
If you have any questions or concerns about this privacy policy, or wish to submit a request to exercise your rights, please contact us through any of the following:
Live Chat Support
Speak directly with our support team via 24/7 live chat. Support is available in both Bengali and English.
Email contact
Send any privacy-related requests to: [email protected]
lf77 values your privacy highly. We take every request seriously and try to respond within a reasonable time.